Smart businesses need to stay abreast of VR.
There is an important connection between success and innovation.
Companies that embrace digital technology are more likely to be productive and profitable.
Virtual Reality ‘cuts through’ the clutter brands face with engagement and awareness :
Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
Impact – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.
Memories – our brains are built to remember events linked to locations, allowing VR experiences to have a longer trace in the audience’s memory.
On Trend – with high media and public interest in VR early adopters can benefit from favourable media exposure with clever high-end immersive experiences.